Advertisement

Behaviour Change for the Sharing Economy

  • Léa Deleris
  • Pól Mac AonghusaEmail author
Chapter
  • 33 Downloads

Abstract

Our understanding of human behavior and how to effect changes in behavior have evolved to the point where behavior change techniques have been applied successfully in areas as diverse as public health, advertising and retail. Despite its successes, behavior change science remains largely unknown among the engineering and technology community. In this chapter we provide a brief introduction to a vast field of knowledge. We describe practical behavior change tools and techniques that can be used to design behavioral interventions as elements of complex projects such as are typical of the sharing economy. Structured design of behavioral change programs is discussed and key concepts discussed followed by an overview of important techniques such as the COM-B Model, the Behavior Change Wheel. The Taxonomy of Behavior Change Techniques we discuss sits in an exciting area of active research using ontology techniques to organize knowledge. This approach lends itself naturally to application of technological tools such as artificial intelligence. Behavior change is a rapidly evolving science with sufficient rigorous and structured underpinnings to support more holistic design of complex projects where human behaviors are critical to sustainability and long-term success. We invite the reader to see this chapter as a practical introduction and to use the accompanying references to explore the literature around this fascinating subject.

Keywords

Behavior change Interventions Behavior change wheel COM-B model Taxonomy 

References

  1. 1.
    Ajzen I, Fishbein M (2005) The influence on attitudes on behavior. The handbook of attitudes, pp 173–221Google Scholar
  2. 2.
    Campbell KA, Fergie L, Coleman-Haynes T, Cooper S, Lorencatto F, Ussher M, Dyas J, Coleman T (2018) Improving behavioral support for smoking cessation in pregnancy: what are the barriers to stopping and which behavior change techniques can influence these? Application of theoretical domains framework. Int J Environ Res Public HealthGoogle Scholar
  3. 3.
    Carver CS, Scheier MF (1982) Control theory: a useful conceptual framework for personality-social, clinical, and health psychology. Psychol BullGoogle Scholar
  4. 4.
    Davis R, Campbell R, Hildon Z, Hobbs L, Michie S (2015) Theories of behaviour and behaviour change across the social and behavioural sciences: a scoping review. Health Psychol Rev 9(3):323–344CrossRefGoogle Scholar
  5. 5.
    Fiore M, Jaen C, Baker T, Bailey W, Benowitz NL, Curry S, Dorfman S (2008) Treating tobacco use and dependence: 2008 update. Clin Pract Guidel. arXiv:gr-qc/9809069v1
  6. 6.
    Gainforth HL, Sheals K, Atkins L, Jackson R, Michie S (2016) Developing interventions to change recycling behaviors: a case study of applying behavioral science. Appl Environ Educ Commun 15(4):325–339CrossRefGoogle Scholar
  7. 7.
    Garnett CV, Crane D, Brown J, Kaner EFS, Beyer FR, Muirhead CR, Hickman M, Beard E, Redmore J, de Vocht F, Michie S (2018) Behavior change techniques used in digital behavior change interventions to reduce excessive alcohol consumption: a meta-regression. Ann Behav MedGoogle Scholar
  8. 8.
    Hamari J, Sjöklint M, Ukkonen A (2015) The sharing economy: why people participate in collaborative consumption. J Assoc Inf Sci Technol 67(ID 2271971):2047–2059Google Scholar
  9. 9.
    Heath C, Heath D (2010) Switch: how to change things when change is hard. Self-improvementGoogle Scholar
  10. 10.
    Hughes JR, Keely J, Naud S (2004) Shape of the relapse curve and long-term abstinence among untreated smokersGoogle Scholar
  11. 11.
    Kahwati L, Viswanathan M, Golin CE, Kane H, Lewis M, Jacobs S (2016) Identifying configurations of behavior change techniques in effective medication adherence interventions: a qualitative comparative analysis. Syst RevGoogle Scholar
  12. 12.
    Kelly MP, Barker M (2016) Why is changing health-related behaviour so difficult? Public HealthGoogle Scholar
  13. 13.
    Martin EW, Shaheen SA (2011) Greenhouse gas emission impacts of carsharing in North America. IEEE Trans Intell Transp Syst. arXiv:0803.1716
  14. 14.
    Michie S, van Stralen MM, West R (2011) The behaviour change wheel: a new method for characterising and designing behaviour change interventions. Implement SciGoogle Scholar
  15. 15.
    Michie S, Richardson M, Johnston M, Abraham C, Francis J, Hardeman W, Eccles MP, Cane J, Wood CE (2013) The behavior change technique taxonomy (v1) of 93 hierarchically clustered techniques: building an international consensus for the reporting of behavior change interventions. Ann Behav Med. arXiv:1011.1669v3
  16. 16.
    Michie S, Atkins L, West R (2014) The behaviour change wheel. A guide to designing interventions, 1st edn. Silverback Publishing, London, p 329Google Scholar
  17. 17.
    Myers DG (2009) Social psychology, 10th edn. arXiv:1011.1669v3
  18. 18.
    O’Carroll RE, Chambers JA, Dennis M, Sudlow C, Johnston M (2014) Improving medication adherence in stroke survivors: mediators and moderators of treatment effects. Health Psychol: Off J Div Health Psychol Am Psychol AssocGoogle Scholar
  19. 19.
    O’Neill N, Dogar O, Jawad M, Kellar I, Kanaan M, Siddiqi K (2018) Which behavior change techniques may help waterpipe smokers to quit? An expert consensus using a modified Delphi technique. Nicotine Tob ResGoogle Scholar
  20. 20.
    Powell R, Ahmad M, Gilbert FJ, Brian D, Johnston M (2015) Improving magnetic resonance imaging (MRI) examinations: development and evaluation of an intervention to reduce movement in scanners and facilitate scan completion. Br J Health PsycholGoogle Scholar
  21. 21.
    Taeihagh A (2017) Crowdsourcing, sharing economies and development. J Dev Soc 33(2):191–222. arXiv:1707.06603
  22. 22.
    Webb A (2010) Making the emotional case for change: an interview with chip heath. McKinsey Q. arXiv:1011.1669v3. ISSN 00475394 (Interview)
  23. 23.
    West R, Hajek P, Stead L, Stapleton J (2005) Outcome criteria in smoking cessation trials: proposal for a common standardGoogle Scholar
  24. 24.
    West R, Zatonski W, Cedzynska M, Lewandowska D, Pazik J, Aveyard P, Stapleton J (2011) Placebo-controlled trial of cytisine for smoking cessation. N Engl J MedGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.BNP ParibasParisFrance
  2. 2.IBM Research IrelandDublinIreland

Personalised recommendations