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Enhanced Buying Experiences in Smart Cities: The SMARTBUY Approach

  • Lorena Bourg
  • Thomas Chatzidimitris
  • Ioannis Chatzigiannakis
  • Damianos GavalasEmail author
  • Kalliopi Giannakopoulou
  • Vlasios Kasapakis
  • Charalampos Konstantopoulos
  • Damianos Kypriadis
  • Grammati Pantziou
  • Christos Zaroliagis
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11912)

Abstract

The establishment of shopping malls and the growth of online shopping increasingly diminishes the turnover of “small”, independent retailers in urban environments. However, retailers could reverse this trend through complementing the offline experiences they already offer with online offerings and establishing business “alliances” to achieve economies of scale and enable the provision of innovative digital services. The EU-funded project SMARTBUY aims at realizing the concept of a “distributed shopping mall” ecosystem which allows retailers to band together in a large commercial coalition which generates added-value for its retailers-members and customers: centralized products and services inventory management; geo-located marketing of products/services; location-based search for products offered by nearby retailers; personalized recommendations for purchasing products based on innovative recommendation systems. In effect, SMARTBUY proposes a blended shopping paradigm, wherein the benefits of online shopping are combined with the appeal of traditional store shopping. The article provides an overview of the main outcomes and achievements of SMARTBUY. It also reports on conclusions drawn in the context of the project’s official pilot execution in four European cities.

Keywords

e-commerce Retailer Shopping Inventory management Product Service Smart cities Smart retailing Geo-located marketing Location-based search Recommendation 

Notes

Acknowledgement

This work has been partly supported by the University of Piraeus Research Center. The research has also been supported by the EU H2020 Programme under grant agreement no. 687960 (SMARTBUY). The research work of D. Gavalas and T. Chatzidimitris has been co-financed by the European Regional Development Fund of the European Union and Greek national funds through the Operational Program Competitiveness, Entrepreneurship and Innovation, under the call RESEARCH – CREATE – INNOVATE (project code: T1EDK-01572).

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Lorena Bourg
    • 1
  • Thomas Chatzidimitris
    • 2
    • 8
  • Ioannis Chatzigiannakis
    • 3
    • 8
  • Damianos Gavalas
    • 4
    • 8
    Email author
  • Kalliopi Giannakopoulou
    • 5
    • 8
  • Vlasios Kasapakis
    • 2
    • 8
  • Charalampos Konstantopoulos
    • 6
    • 8
  • Damianos Kypriadis
    • 6
    • 8
  • Grammati Pantziou
    • 7
    • 8
  • Christos Zaroliagis
    • 5
    • 8
  1. 1.Planet Media StudiosMadridSpain
  2. 2.Department of Cultural Technology and CommunicationUniversity of the AegeanMytileneGreece
  3. 3.Department of Computer, Control and Informatics EngineeringSapienza University of RomeRomeItaly
  4. 4.Department of Product and Systems Design EngineeringUniversity of the AegeanSyrosGreece
  5. 5.Department of Computer Engineering and InformaticsUniversity of PatrasPatrasGreece
  6. 6.Department of InformaticsUniversity of PiraeusPiraeusGreece
  7. 7.Department of Informatics and Computer EngineeringUniversity of West AtticaAthensGreece
  8. 8.Computer Technology Institute and Press (CTI)PatrasGreece

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