The Design Criteria of Product Label Assisting Purchase Decision

  • Mohd Hafiz Faizal Mohamad KamilEmail author
  • Dahlan Abdul Ghani
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11870)


Purchase decision making needs to be done wisely. Product labels are one of the delivery mediums of product information for product purchases in store by consumers. However, product label design criteria need to be identified so that the roles of product purchases will be achieved. Therefore, this study proposes a conceptual framework for food and beverage product label design criteria for university students. Observation and questionnaire were conducted on consumers and experts in 2 phases of study. The study found that, front section of product label was used for 9 types of purchase products by students, 4 product information on product labels viewed by students, 5 text design criteria and 2 images design criteria for information on product labels and impact on students as consumers during purchasing. The findings obtained are the most appropriate combination of text and image design criteria on product label in assisting student for purchase decision.


Usability Product label design criteria Purchase decision Human computer interaction 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Mohd Hafiz Faizal Mohamad Kamil
    • 1
    Email author
  • Dahlan Abdul Ghani
  1. 1.Malaysian Institute of Information TechnologyUniversiti Kuala LumpurKuala LumpurMalaysia

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