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Influence of Smart Interactive Advertising Based on Age and Gender: A Case Study from Sri Lanka

  • Wiraj Udara WickramaarachchiEmail author
  • W. M. S. L. Weerasinghe
  • R. M. K. T. Rathnayaka
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1073)

Abstract

Advertising media plays a major role in marketing. Sometimes, the consumers tend to get advertisements as a disturbance when they do not show what consumers need to know or buy at right time. Also, some advertisements cannot watch with the children together due to the reasons like nudity. The smart interactive advertising (SIA) concept is a solution to these issues. The study discusses the influence of SIA concept to Sri Lankan people. A prototype system of SIA to detect age and gender of the particular person and to shows advertisements according to detected age and gender has developed. A questionnaire was used to find the influence of SIA concept. The empirical findings suggest that the SIA concept is a good solution for the issues mentioned above. Specifically, it is influencing in better way to Sri Lankan People.

Keywords

Advertisements Age estimation Gender estimation Image processing Smart interactive advertising 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Wiraj Udara Wickramaarachchi
    • 1
    • 2
    Email author
  • W. M. S. L. Weerasinghe
    • 3
  • R. M. K. T. Rathnayaka
    • 3
  1. 1.School of Computer Science and TechnologyWuhan University of TechnologyWuhanPeople’s Republic of China
  2. 2.Faculty of Applied SciencesRajarata University of Sri LankaMihintaleSri Lanka
  3. 3.Faculty of Applied SciencesSabaragamuwa University of Sri LankaBelihuloyaSri Lanka

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