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Institutional Space Communication

  • Fulvio DriganiEmail author
Chapter
  • 31 Downloads
Part of the Space and Society book series (SPSO)

Abstract

This chapter gives an answer to the basic questions of the communication process, i.e., who delivers the messages, why they do that, who the recipients are and how the messages are delivered. After having established that the focus of the book is institutional communication as carried out by space Agencies and Research Centres, it analyses the practice’s strengths and weaknesses in today’s society. One of space communication’s greatest strengths is certainly in the messages that it conveys, but it faces several problems, including the following: a good part of the public is not interested in it, or is even hostile towards it; it is hard, in today’s media world, to make your voice heard; public awareness tends to be very superficial, and space research can be subject to severe criticism when it comes to such matters as launch failures. Despite all of these difficulties, the chapter stresses how important space communication is, and underlines its benefits, not only for space research, but for the society as a whole, providing strategies on how to create awareness, how to attract and retain larger and larger portions of the public and how to defend space organisations in crisis situations.

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.FrascatiItaly

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