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Elector Relationship Management: Concepts, Practices and Technological Support

  • Jalal BoussaidEmail author
  • Hassan Azdimousa
Conference paper
Part of the Lecture Notes in Networks and Systems book series (LNNS, volume 92)

Abstract

Election abstention is generally high during political campaigns and it is widely recognized that one of the ways to promote successful elections is to put in place mechanisms to track the assessment of their success.

To support electoral campaigns, it is essential to gain knowledge about citizen-electors. This knowledge will enable the adoption of adequate and effective actions and decisions to closely monitor elector behavior. For such procedures to be possible, this paper proposes an Elector Relationship Management (ERM) system. This system will support the ERM concept and practices and will be implemented using the concepts and technology infrastructure supporting Business Intelligence systems. The concept, practice and architecture of the ERM system is presented in this article and its main purpose is to provide a technological tool that helps political parties to acquire the essential knowledge to the decision-making process. The prototype of the ERM system proposed, once implemented, will be validated by the execution of a set of demonstration cases in different political parties in Morocco.

Keywords

Costumer Relationship Management Business Intelligence Elector Relationship Management (ERM) Data warehousing Data mining 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Ibn Tofail UniversityKenitraMorocco

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