Multimedia Applications in Digital Transformation Art

  • Smilen Antonov Savov
  • Rumiana AntonovaEmail author
  • Kamen Spassov
  • Thomas Muschalik
Conference paper
Part of the Advances in Science, Technology & Innovation book series (ASTI)


The aim of this paper is to focus on some of the multimedia applications used in the art process. This paper offers several definitions of multimedia, identifies a sample of the most popular multimedia technologies, the most important tools, and provides a discussion of their content and sources for further information. In addition, this paper presents an overview of the most important aspects of art software development. The paper investigates how the artists use multimedia in theater, art exhibits, opera, presentations shows, and 3D mapping for concerts. The paper investigates the pros and cons of multimedia art technologies, using some traditional, new, and experimental techniques. In the various stages of the application of multimedia in art, your importance is described in the visualization of industry 4.0 and in the software tools of digital transformation.


Multimedia Signs Video Theater Shows Opera Text Sound Animation Graphics design Digital transformation 3D mapping Art innovations Creative industries Film and TV production 


  1. Cao, F. (2006). Whose Utopia.
  2. Corporate & Marketing Events Multimedia Shows: Beijing Multimedia Show.; BMW Multimedia Show.
  4. Digital Interactive Art: Smart Phones controlled Art.
  5. Digital Art Interventions: HAKANAI Theatre Performance.;; BOX.; PORSCHE MACAN 3D Mapping.; Amazing Dance of Video Mapping.; Real Time Tracking and Projection Mapping.; “Baisser in Mary Boone, in Glassish & Waxish Glitch”.; Wander through the Crystal Universe.; Digital Art.; Deep Web.; Live Face Projection Mapping.; Human & Robot Dance Duet.; Video with Drones controlled by Algorithms.
  6. Isaac Asimov, robots of the future.
  7. Mind-controlled Bionic Arm.
  8. NOVA TV Broadcasting.
  9. Smilen Savov & New Bulgarian University. Live Multimedia Motion Tracking Light Show:; TOUCHDESIGNER 099 software.
  10. TriCaster, Virtual TV Studio Production system.
  11. All Web sites quoted by 30th of September, 2018. Google Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Smilen Antonov Savov
    • 1
  • Rumiana Antonova
    • 1
    Email author
  • Kamen Spassov
    • 1
  • Thomas Muschalik
    • 2
  1. 1.Sofia UniversitySofiaBulgaria
  2. 2.NWCON Technology Consulting GmbHHofheimGermany

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