Advertisement

Learning to Learn: Lessons from 25 Years Managing a Design Company Abbreviated in 3 Ideas by the Secretary General of the United Nations

  • Gonçalo FalcãoEmail author
Chapter
Part of the Springer Series in Design and Innovation book series (SSDI, volume 1)

Abstract

This chapter compiles some key thoughts from my 25-year experience in leading a graphic design company. The chapter was developed with the intention of building a reflective writing process, and specifically to consider how my education and training background shaped my practice, and how my professional experience can be used in a transformative way, back again, in education. I summarize the key lessons I gathered, and articulate them with some relevant points from the speech of António Guterres, the United Nations Secretary General, at the award ceremony of his Honoris Causa degree at the University of Lisbon. Guterres’s reflection about the role of his own college education helped transform small design issues into a broader picture about the superiority of academic studies.

Keywords

Professional design practice Reflective writing Design education Design ethnography 

References

  1. Downs S (2011) The graphic communication handbook. Routledge, OxfordshireCrossRefGoogle Scholar
  2. Falcão G (2015) Criação Livre e Criação Dedicada, a Encomenda e o projecto em design de comunicação [portuguese]. Dissertation, University of LisbonGoogle Scholar
  3. Gibbs G et al ([1988] 1994) Developing students’ transferable skills. Oxford Centre for Staff Development, OxfordGoogle Scholar
  4. Lavin M (2001) Clean new world: culture, politics and graphic design. MIT Press, Cambridge, MACrossRefGoogle Scholar
  5. Lopes M (2018) Guterres, honoris causa, avisa para a falta de regulação das novas tecnologias. Available via PÚBLICO. https://www.publico.pt/2018/02/19/politica/noticia/guterres-honoris-causa-avisa-para-a-falta-de-regulacao-das-novas-tecnologias-1803626. Accessed 9 Aug 2018
  6. McLuhan M ([1964] 1994) Understanding media: the extensions of man. MIT Press, Cambridge, MAGoogle Scholar
  7. Minto B (2009) The pyramid principle: logic in writing and thinking. Prentice Hall, EssexGoogle Scholar
  8. Moon JA (2006) Learning journals: a handbook for academics, students and professional development. Routledge, LondonGoogle Scholar
  9. Olins W (2008) Wally olins: the brand handbook. Thames & Hudson, LondonGoogle Scholar
  10. Pipes A (2007) Drawing for designers. Laurence King, London Google Scholar
  11. Poster M (1988) Introduction. In: Poster M (ed) Jean baudrillard: selected writings, 1st edn. Stanford University Press, Stanford, pp 1–12Google Scholar
  12. Pozniak H (2014) How to establish your professional network while at university. Avaiable via The Guardian. https://www.theguardian.com/education/2014/jan/20/establish-your-network-at-university. Accessed 9 Aug 2018
  13. Slade-Brooking C (2016) Creating a brand identity: a guide for designers. Laurence King Publishing, LondonGoogle Scholar
  14. Storey J (2018) Cultural theory and popular culture, an introduction (8th ed). Routledge, OxfordshireCrossRefGoogle Scholar
  15. Watton P, Collings J, Moon J (2001) Reflective writing, guidance notes for students. Exeter UniversityGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.L Universidade de Lisboa, Faculdade de Arquitectura, CIAUDLisbonPortugal

Personalised recommendations