Design(ers) Beyond Industrial. From Dissociation to Reassociation Through Craft

  • Paulo ColaçoEmail author
  • Demétrio Matos
Part of the Springer Series in Design and Innovation book series (SSDI, volume 1)


Towards the end of last millennium, cultural and technological development allowed humanity to severely alter the way we live, the objects of everyday life and how they were made and used. The advent of industrial production made it possible, for it contributed the rise of the Design professional, responsible for the ideation and project of products, filling the recently created gap between intent and machine production. For decades the seeds of post-industrial design have been identified by researchers, their bloom is now shown evident by growing number of people that try to avoid industrial goods. This has made the non-industrial market to become multimillionaire, attracting an increasing number of people to make products. Craftsmanship holds the roots of cultural variation and carries a long tradition of using sustainable materials and processes, values with increasing acknowledgement by the market. Recent events will be reviewed, which show that the present state of affairs combines both increasing market opportunities and communicational abilities for designers to develop products for non-industrial means of production. This study concludes that within this perspective, designers and craftspeople collaborations have an option to successfully develop sustainable products, while contributing for a more thoughtful and sustainable world.


Design Post-industrial design Craft Human development 


  1. Adamson G (2015) Essay by Glenn Adamson. In: Openshaw J (ed) Postdigital artisans—craftsmanship with a new aesthetics in fashion, art, design and architecture. Frame Publishers, Amsterdam, pp 286–288Google Scholar
  2. Alpay Er H (2015) Padrões de desenvolvimento do design industrial no Terceiro Mundo: um modelo conceitual para países recém-industrualizados. In: Patrocínio G, Nunes JM (eds) Design & Desenvolvimento - 40 anos depois. Blucher, São Paulo, pp 29–54Google Scholar
  3. Anderson C (2012) Makers—the new industrial revolution. The Crown Publishing Group, New YorkGoogle Scholar
  4. Azua M (2017) Modelos colaborativos Artesanía/Diseño. In: 7o encontro bid enseñanza y diseño: territorio_diseño. Madrid. Retrieved from
  5. Bonsiepe G (1973) Development through design. VienaGoogle Scholar
  6. Bonsiepe G (2011) Design, cultura e sociedade. Blucher, São PauloGoogle Scholar
  7. Borges A (2011) Design + Artesanato - o caminho brasileiro. Editora Terceiro Nome, São PauloGoogle Scholar
  8. Branco V (2014) Design e investigação em design: alguma reflexões. In: Vilar ET (ed) Design et al. - dez perspectivas contemporâneas. D. Quixotepp, Lisboa, pp 169–185Google Scholar
  9. Bürdek B (2005) Design: the history, theory and practice of product design. Birkhäuser, BaselGoogle Scholar
  10. Burke J (1985) The legacy of science. In: Burke J, Bergman J, Asimov I (eds) The impact of science on society. NASA, Hampton, pp 3–30. Retrieved from
  11. Casini P (1979) As filosofias da natureza. Editorial Presença, LisboaGoogle Scholar
  12. Cavalli A (2017) The master’s touch—essential elements of artisanal excellence. Marsilio Editori, VeniceGoogle Scholar
  13. Cross N (1981) The coming of post-industrial design. Des Stud 2(1):3–7MathSciNetCrossRefGoogle Scholar
  14. Dormer P (1995) Os significados de design moderno a caminho do séc. XXI. Centro Português de Design, LisboaGoogle Scholar
  15. Dorst K (2015) Frame innovation, create new thinking by design. The MIT Press, CambridgeCrossRefGoogle Scholar
  16. Frog (2013) Hartmut Esslinger—advice for designers. Retrieved 13 Dec 2017, from
  17. Giedion S (1948) Mechanization takes command: a contribution to anonymous history. Oxford University Press, New YorkGoogle Scholar
  18. Jakob D, Thomas NJ (2017) Firing up craft capital: the renaissance of craft and craft policy in the United Kingdom. Int J Cultural Policy 23(4):495–511. Scholar
  19. KPMG (2016) Innovation through craft: Opportunities for growth—a report for the Crafts Council, (July). Retrieved from
  20. Luckman S (2015) Craft and the creative economy. Palgrave Macmillan, BasingstokeCrossRefGoogle Scholar
  21. Maciuika JV (2011) The Globalization of the Deutscher Werkbund—Design reform, industrial policy, and German foreign policy, 1907–1914. In: Adamson G, Riello G, Teasley S (eds) Global design history, 1st edn. Routledge, Abingdon, pp 98–106Google Scholar
  22. Manzini E (2015) Design, when everybody designs. The MIT Press, CambridgeCrossRefGoogle Scholar
  23. Manzini E (2016) Design culture and dialogic design. Des Issues 32(1):52–59CrossRefGoogle Scholar
  24. Margolin V (2015) Design para o desenvolvimento: mapeamento do contexto. In: Patrocínio G, Nunes JM (eds) Design & Desenvolvimento - 40 anos depois. Blucher, São Paulo, pp 13–28Google Scholar
  25. Moritsch HS (ed) (2018) Craft-based design—on practical knowldge and manual creativity. Niggli Verlag, SalensteinGoogle Scholar
  26. NID (2015) History & background. Retrieved 29 April 2019, from
  27. Nielsen (2015) The sustainability imperative—new insights in consumer expectations. Retrieved 20 Jan 2019, from
  28. Norman DA, Verganti R (2014) Incremental and radical innovation: design research vs technology and meaning change. Design Issues 30(1):78–96. Scholar
  29. Patrocínio G, Nunes JM (2015) 40 anos depois - entrevista com Gui Bonsiepe. In: Patrocínio G, Nunes JM (eds) Design & Desenvolvimento - 40 anos depois. Blucher, São Paulo, pp 75–82Google Scholar
  30. Paulinyi A (1986) Revolution and technology. In: Porter R, Teich M (eds) Revolution in history. Cambridge University Press, Cambridge, pp 261–289CrossRefGoogle Scholar
  31. Pye D (1968) The nature and art of workmanship. Bloomsbury Academic, New YorkGoogle Scholar
  32. Risatti H (2007) A theory of craft—function and aesthetic expression. The University of North Carolina Press, Chapel HillGoogle Scholar
  33. Robertson J (2008) The sane alternative—a choice of futures, 2nd edn. Retrieved from
  34. Rose D (2015) Essay by David Rose. In: Openshaw J (ed) Postdigital artisans—craftsmanship with a new aesthetics in fashion, art, design and architecture. Frame Publishers, Amsterdam, pp 60–63Google Scholar
  35. Sennett R (2008) The craftsman. Penguin Books, LondonGoogle Scholar
  36. UN (n.d.) Sustainable development goals. Retrieved 29 April 2019, from
  37. WCCD (1996) Our creative diversity. Report of the World Commission on Culture and Development. Retrieved from
  38. WCED (1987) Report of the world commission on environment and development: our common future. New York. Retrieved from

Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.ESD-IPCABarcelosPortugal
  2. 2.ID + ESD-IPCABarcelosPortugal

Personalised recommendations