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Communication Through Character Design: ‘Inside Out’ Case Study

  • António Manuel Rodrigues FerreiraEmail author
  • Pedro Mota Teixeira
  • Daniel da Cruz Brandão
Chapter
Part of the Springer Series in Design and Innovation book series (SSDI, volume 1)

Abstract

According to Teixeira (A Representação Emocional da Personagem Virtual no Contexto da Animação Digital: do Cinema de Animação aos Jogos Digitais. University of Minho, 2013), in the animation field and regarding an animated character, there are seven non-verbal dimensional layers with communicative value. In this sense, a concise relationship between all layers is crucial to allow an unequivocal communication process between the character and the viewer. In this chapter we will be analyzing character design and two other related layers: facial and body expression. Previous studies have shown the significance of non-verbal expression in communication—which is the case—and audiovisual companies are focused on implementing universal symbols, to minimize ambiguity. So in that sense, this study consists on analyzing a paradigmatic example, which is ‘Inside Out’ by Disney/Pixar partnership, and specifically its main characters—Fear, Anger, Sadness, Joy and Disgust—,which are direct references to primary universal emotions.

Keywords

Animation Character Design Emotion Gestures 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • António Manuel Rodrigues Ferreira
    • 1
    Email author
  • Pedro Mota Teixeira
    • 2
  • Daniel da Cruz Brandão
    • 1
  1. 1.Centro de Estudos de Comunicação e Sociedade (Instituto de Ciências Sociais—Universidade do Minho)BragaPortugal
  2. 2.ID+ Instituto de Investigação em Design, Media e Cultura (Grupo de Investigação: CAOS Comunicação, Arte, Objecto e Sinergia, Instituto Politécnico do Cávado e do Ave)Vila Frescainha, BarcelosPortugal

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