Science communication takes resources. It costs money, time and effort to communicate. This chapter looks at the costs of communicating and what this means for science communication. Specifically, the effects of funding for science communication are considered, with an eye to how these effects communicators’ independence. A parallel with editorial independence is drawn before we consider the rise of native content as a form of science communication. The chapter closes with a discussion on the ethical implications of the funder-practitioner relationship for the often-stated science communication aspiration of truth and honesty.
KeywordsEconomics of communication Funding Editorial independence Native content
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