Guidelines for Teaching the Market Approach to Scaling Impact

  • Urs JägerEmail author
  • Felipe Symmes
  • Guillermo Cardoza


In this chapter, we discuss some of the challenges that instructors may face when working with the materials provided in Chapters 1–6, and introduce the didactical concept of experiential learning as a promising entry point through which to help social entrepreneurs learn new ways to scale the impact of their enterprises through a market approach. While this final chapter focuses on pedagogical tools for teaching the market approach to scaling impact, its content can be useful to both entrepreneurs and instructors. The chapter is organized as follows: first, we explore potential settings in which to teach the market approach to scaling social enterprises; second, we propose experiential learning as the pedagogical framework through which to teach the content presented in this book; third, we argue that learning the market approach to scaling via an experiential approach prepares entrepreneurs to devise innovative solutions for their most pressing challenges. We conclude by defining the various roles that an instructor adopts when teaching the market approach to scaling impact.


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© The Author(s) 2020

Authors and Affiliations

  1. 1.INCAE Business School & VIVA IdeaAlajuelaCosta Rica
  2. 2.Viva IdeaSan JoséCosta Rica
  3. 3.INCAE Business SchoolAlajuelaCosta Rica

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