A Market Approach to Scaling Impact

  • Urs JägerEmail author
  • Felipe Symmes
  • Guillermo Cardoza


A market approach to scaling argues that social entrepreneurs scale the impact of their enterprise by exchanging impact for resources. In this chapter, we explain how this approach expands the current understanding of contextual approaches to scaling social enterprises. We further explain how it contributes to the current literature on impact investment, particularly focusing on the relation between impact investors and social enterprises. Finally, we explain the three-phased approach to market-based scaling, how this differs from the popular concept of a business canvas, and how our three phased-approach can help teachers and practitioners create successful scaling strategies.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.INCAE Business School & VIVA IdeaAlajuelaCosta Rica
  2. 2.Viva IdeaSan JoséCosta Rica
  3. 3.INCAE Business SchoolAlajuelaCosta Rica

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