E-commerce and Commodity Fetishism Violence in New Media Marketing

  • Hassan ChoubassiEmail author
  • Sahar Sharara
  • Sarah Khayat
Conference paper
Part of the Lecture Notes in Business Information Processing book series (LNBIP, volume 358)


With e-commerce advertising messages have a high reach and visibility, with the new technologies of mobile connectivity that is able to permanently track and monitor consumers and automatically observe patterns of consumed commodities it becomes easy to manipulate the consumers into psychographic commodity fetishism that will tackle individual taste and aspiration according to pre-collected profiles. It intoxicates and transforms signification into banality that renders all images to pornography-like similes. This will lead to the production of images of violence, images that violate the individual’s privacy through influences, monitoring and surveillance, through panoptical shadowing of direct and indirect control that will manipulates consumption habits and political aspirations.


E-commerce Commodity fetishism New media marketing Media augmentation Violence of information 


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Authors and Affiliations

  1. 1.International University of Beirut – BIUBeirutLebanon

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