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Relative Tensions

  • Cat Mahoney
Chapter

Abstract

Postfeminism is not an ideological position or coherent theoretical framework that can be applied externally to the analysis of texts. Popular postfeminism is knowable only through its workings in the representation of gender in ‘postfeminist’ media texts. The introduction along with the rest of this book, therefore, seeks to identify and deconstruct a postfeminist sensibility within its source texts. It demonstrates that this postfeminist sensibility inflects representations of women from the Second World War and immediate post-war period. Because of television’s central role in the formation of cultural memory, it creates a lens through which women’s history and women’s historical identities are viewed in the present day. This postfeminist lens is thereby dehistoricised as an aspect of essential femininity and the politics of the present are cast onto the past.

Keywords

Postfeminism Neoliberalism Television drama Cultural memory Feminism Historical apparatus 

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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Cat Mahoney
    • 1
  1. 1.University of LiverpoolLiverpoolUK

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