Do Greener Products Earn More Green? Examining Biomimicry along with Incremental and Radical Sustainable Product Innovations for UX Designs
What role does biomimicry play in incremental and radical innovations?
Explain how the new innovative product ideas follow three dimensionality: aesthetics, functionality and symbolism?
How important is user experience (UX) design in biomimicry-based product innovations?
With respect to the above questions, we discuss three case studies in the consumer goods industry that incorporate biomimicry, user-oriented design and three-dimensional product design strategy of aesthetics, functionality and symbolism. We further suggest an innovative product idea incorporating elements of biomimicry, UX design and sustainable product design. The research provides implications for researchers and managers in developing environmentally sustainable innovations which are user-friendly by understanding new product design and biomimicry.
KeywordsNew product design Three-dimensional product design strategy Biomimicry Purchase intentions Consumer goods Radical and incremental
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