• Tuğrul U. Daim
  • Zahra Faili
Part of the SpringerBriefs in Entrepreneurship and Innovation book series (BRIEFSENTRE)


Roadmaps have contributed significantly to the identification of key resources within an organization. Technology roadmapping allows to synchronize business activities with strategies of technology. The healthcare, telecommunication, and automotive industries have been sluggish in including the latest technologies because of not having an effective change management system. The similarities and dissimilarities between the three industries are depicted by the table as it is necessary to show how the roadmaps would differ based on the changing market requirements. With respect to similarities, all three industries contribute a major portion to the GDP of any country and have been making a leap towards digitalization. On the other hand, the dissimilarities comprise of slow acceptance of new technologies except the automotive industry and also that technologies fulfilling the demands of the market are not the same for all three industries. Since the customer demands have increased in the automobile, healthcare, and telecommunication segments, hence it becomes necessary for the organizations to adapt to the newer product and service features. This thesis allows to provide light to the market requirements and presents a platform to achieve those requirements. The industries chosen in this thesis deal with a significantly big market size, hence it becomes necessary for the industries to prioritize tasks and have objectives which could bring in early benefits and also enlist tasks which could be designated as future programs. Three technology roadmaps have therefore been built up which focus on identifying the market drivers, the product features, technology features, industry 4.0 as enablers, and resources. These elements are linked to each other via the QFD methodology. After analyzing the each part of the roadmap, the final value roadmap is put up as shown in Figs. 9.1, 9.2, and 9.3. Table 9.1 illustrates the similarities and differences between three evaluated industries.

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© The Author(s), under exclusive license to Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Tuğrul U. Daim
    • 1
    • 2
    • 3
  • Zahra Faili
    • 4
  1. 1.Department of Engineering and Technology ManagementPortland State UniversityPortlandUSA
  2. 2.National Research University Higher School of EconomicsMoskvaRussia
  3. 3.Chaoyang University of TechnologyTaichungTaiwan
  4. 4.Technical University of HamburgHamburgGermany

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