• Tuğrul U. Daim
  • Zahra Faili
Part of the SpringerBriefs in Entrepreneurship and Innovation book series (BRIEFSENTRE)


At initial step, the methodology implemented was to investigate the available technology roadmapping for three different sectors: automotive, healthcare, and telecommunication. In addition to technology roadmapping, value roadmapping for the same three sectors were analyzed separately. First step in technology roadmapping was to capture the market and business drivers. Market driver is the driving force for the customers to make them buy the product and their willingness to pay. On the other side, business drivers are related to the business itself such as resources and processes for companies/business success. As the next step, the product features that are associated with the three investigated sectors are identified. The current product features are laid out and gaps with the existing product features are identified. The further step involves laying out the short-term and future long-term goals for the product features. After this, a quality function deployment (QFD) is performed between the market drivers as well as the product features. In this process, the market drivers are displayed on the x-axis (horizontal) and product features are showcased on the y-axis (vertical). The market drivers are weighted on a scale of 1–10. Further, a scale of 0–3 is utilized for the correlation, where 3 denotes the highest possible correlation and 0 denotes no correlation. Thereafter, technology features are evaluated in the same process as product features and a QFD is deployed between technology features and product features. Technology features are analyzed because they are necessary to make the product features achievement possible. Another step involved is identification of industry 4.0 which acts as enablers in the roadmap. Since industry 4.0 is being rolled in the integral research and development programs in organizations, hence it makes it necessary to study the effect of these features which act as enablers for the technology features. The final stage involved in the value roadmapping is identification of the resources needed for fulfilling the enablers. After evaluation of market drivers, product features, technology features, Industry 4.0 enablers and services, the final roadmap can be established for three industries viz. automotive, healthcare, and telecommunication. The steps can be illustrated by Fig. 5.1 below:

Copyright information

© The Author(s), under exclusive license to Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Tuğrul U. Daim
    • 1
    • 2
    • 3
  • Zahra Faili
    • 4
  1. 1.Department of Engineering and Technology ManagementPortland State UniversityPortlandUSA
  2. 2.National Research University Higher School of EconomicsMoskvaRussia
  3. 3.Chaoyang University of TechnologyTaichungTaiwan
  4. 4.Technical University of HamburgHamburgGermany

Personalised recommendations