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The Platform Adoption Model (PAM): A Theoretical Framework to Address Barriers to Educational Networking

  • Dawn B. Branley-BellEmail author
Chapter
Part of the Lecture Notes in Social Networks book series (LNSN)

Abstract

Social networking platforms are widely adopted as a social tool in everyday life. Research has identified that networking platforms may also bring many benefits when used in an educational environment. For instance, educational networking may lead to enhanced communication skills; increased teamwork and collaboration; greater comprehension of alternative viewpoints; improved creativity, productivity, and work efficiency; and increased learning speed. However, uptake of educational networking has been slower than expected, and there is an absence of theoretical models or frameworks to help understand and address this. The aim of this chapter is threefold: firstly, to provide a comprehensive overview of the current body of knowledge, identifying and collating barriers toward educational networking adoption and increased usage; secondly, to identify key theories of behavior change relevant to educational networking uptake; and thirdly, to build a comprehensive model and framework for overcoming the identified barriers and improving the contribution of educational networking platforms. This chapter achieves this by drawing upon four of the leading behavioral theories from psychology, computer science, and behavioral economics (theory of planned behavior, technology acceptance model, information system success model, and protection motivation theory) to build the platform adoption model. The model provides a theory-driven basis for future research that will be beneficial within academia and the wider audience, e.g., developers, educators, and learning establishments.

Keywords

Theoretical model, Blended learning, Platform adoption Platform adoption model Behavior change 

Abbreviations

ENP

Educational networking platform

ISS

Information system success model

PAM

Protection acceptance model

PMT

Protection motivation theory

SEM

Structural equation modelling

SNP

Social networking platform

TAM

Technology acceptance model

TPB

Theory of planned behavior

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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Northumbria UniversityNewcastleUK

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