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Online Diversity Communication at Citigroup

  • Roxana D. Maiorescu-MurphyEmail author
Chapter

Abstract

This chapter discusses diversity communication in Citigroup’s brand community. The chapter highlights the importance of corporate identification as well as its potential to transform online users in active participant in diversity initiatives offline.

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Emerson CollegeBostonUSA

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