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Online Diversity Communication at JPMorgan Chase

  • Roxana D. Maiorescu-MurphyEmail author
Chapter

Abstract

This chapter provides the details of a study conducted on JPMorgan Chase’s online community and diversity communication. The chapter sheds light on the impact of a solid corporate reputation on the users’ perceptions and response to diversity practices.

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Emerson CollegeBostonUSA

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