Rethinking Fashion Retail: The Case of MrSale
This chapter focuses on a case study of an example of spiritually driven entrepreneurship and spiritual leadership in practice that involves MrSale, a Hungarian fashion retail company. The business activities of MrSale are determined by the value orientation of the owner, whose Buddhist meditation practice plays a major role in shaping and executing the credo of the company, which is ‘serving society and contributing to social well-being’. The meditation practice of the owner determines his values and the credo of the company, which are included in the mission statement. His spiritual practice influences the scope of business activities and the way these activities are executed. Beside profitability, the mission statement of the company includes four areas of responsibilities: (1) social and environmental engagement, (2) employee satisfaction, (3) improving the morals of commerce, and (4) consumer satisfaction. The case study demonstrates that spiritual practices and spiritual value commitments contribute to innovative business practices that may appear to contrast with the logic of mainstream business. The case also shows that social responsibility is not at odds with profitability, but rather the reverse: genuine ethics promote profitability.
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