Developing a Supportive Culture in Digital Transformation

  • Güney Çetin GürkanEmail author
  • Gülsel Çiftci
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Nowadays, technology has become an indispensable part of our lives. Technology plays a major role in our daily lives, even in important areas such as health, banking and education. Being aware of this, organizations adapt these technological developments to themselves in order to satisfy customer needs in a timely and complete manner and not to fall behind in a fiercely competitive environment. In particular, organizations that want to develop web-based electronic sales networks and to be one step ahead of their competitors focus on digital transformation. Organizations have to carry out organizational change in accordance with these processes in order to sustain their commercial assets. Organizations create a digital culture by adapting their culture to the new format in order to be successful during this challenging process. Culture is the most important element for the continuation of the core values and the participation of the employees with least resistance. Thus, the study examines the effect of digital transformation and culture on this transformation process. Information is also provided about the digital organizational culture.


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Department of Tourism and Hotel Management, School of Applied SciencesTrakya UniversityEdirneTurkey

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