Conceptualization and Operationalization of Social Business Models in the Digital Economy

  • Adam JabłońskiEmail author
  • Marek Jabłoński


In order to be able to apply solutions and management mechanisms in business, it is important to logically develop and then adopt defined assumptions. This is also the case when applying digital economy social business models. This can be done through their conceptualization and operationalization. This chapter attempts to conceptualize and operationalize social business models in the digital economy. The structure of the canvas of the social business model was determined against the background of its various approaches and interpretations.


Conceptualization Operationalization Social business models Digital economy 


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.WSB University in PoznańPoznańPoland

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