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Creating Sustainability Business Models in the Digital and Network Economy

  • Adam JabłońskiEmail author
  • Marek Jabłoński
Chapter

Abstract

One of the overriding strategic goals for companies in the current difficult market is their ability to survive in the long term. Unfortunately, this is not easy. Companies, however, search for such a business model that could ensure survival. Undoubtedly, a sustainable business model can be such a model. This chapter presents the mechanisms for creating sustainable business models. Attention was also paid to its archetypes. The principles of understanding such business models were also described and an attempt at their operationalization was made.

Keywords

Sustainability business models Digital economy Network economy 

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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.WSB University in PoznańPoznańPoland

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