The Impact of the Digital Technology Revolution on Creating New Markets and People’s Behavior

  • Adam JabłońskiEmail author
  • Marek Jabłoński


The digital transformation of the economy has become obvious. From this perspective, it becomes important to determine the impact of digital technologies on creating new markets and human and organizational behaviors. It is also important to define the determinants of the development of the economy and companies in the context of currently occurring digital challenges. This chapter defines, among others, the key concepts of the digital economy. The assumptions for the design and implementation of social business models occurring in the digital ecosystem have been defined. The assumptions for using the digital business ecosystem to build the resilient business models of companies have been developed. An attempt has been made to operationalize resilient and robust business models, which are present in a specific digital business ecosystem.


Digital economy Social business models Digital business ecosystem 


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.WSB University in PoznańPoznańPoland

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