A Gender Perspective of Sport-Based Entrepreneurship

  • Vanessa RattenEmail author
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


Purpose: Sport-based entrepreneurship is a new theory developed to understand how sport is inherently entrepreneurial. The aim of this chapter is to develop further this theory by taking a gender approach.

Design/methodology/approach: In-depth interviews are conducted with female athletes who are entrepreneurs in order to understand the processes and context of sport-based entrepreneurship.

Findings: The findings suggest that female athletes conceptualise sport-based entrepreneurship in a different way to males, which is based on the challenges they face in becoming entrepreneurs. Moreover, there are gender imbalances in sport-based entrepreneurship that can help further develop the theory.

Research limitations/implications: As few empirical studies have been conducted on sport-based entrepreneurship, this study is amongst the first to take a gender perspective. Therefore, it further extends sport-based entrepreneurship theory and links the sport, gender and entrepreneurship literature.

Practical implications: As more female athletes become entrepreneurs, this chapter provides a way to understand the barriers they face and how policymakers and practitioners can further encourage gender equality in sport-based entrepreneurship.

Originality/value: There are limited studies on female athlete entrepreneurs so this chapter is amongst the first to take into account an interdisciplinary perspective that combines the gender and sport-based entrepreneurship literature.


Gender entrepreneurship Sport entrepreneurship 


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Department of Entrepreneurship, Innovation and MarketingLa Trobe UniversityMelbourneAustralia

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