Dating in the Age of Tinder: Swiping for Love?
With the continued popularity of online dating, this chapter explores the technology of dating apps, to see if the way young people negotiate intimate relationships has transformed in an era of cold intimacies. Through exploring ten individuals’ experiences of the dating app Tinder and using Illouz’s (Cold Intimacies: The Making of Emotional Capitalism. Polity Press, Cambridge, 2007) concept of ‘emotional capitalism’, this chapter examines the extent to which Tinder has created a split with traditional love, causing intimate relationships to become commodified, or whether traditional narratives of romantic relationships have become incorporated into new modes of dating through Tinder. The analysis focuses on the ambiguous nature of romantic relationships, and how both emotional capitalism and tradition are facilitated through Tinder and a process of bricolage.
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