• Larry LeiferEmail author
  • Christoph Meinel
Part of the Understanding Innovation book series (UNDINNO)


The Hasso Plattner Design Thinking Research Program (HPDTRP) has always put emphasis on investigating the design team in various ways. As our experience with newly emerged instruments like fMRI (functional magnetic resonance imaging) or fNIR (functional Near-Infra-Red) expands and we build on evidence from neuro-economics, neuro-marketing, neuro-engineering, and neuro-science we see a field of neuro-design evolving—a development that complements the broad Design Research landscape. This chapter invites readers to imagine how neuroscience instruments might be brought to bear on measuring and understanding design team performance better.



We thank all authors for sharing their research results in this publication. Our special thanks go to Dr. Sharon Nemeth for her constant support in reviewing the contributions.


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Stanford Center for Design ResearchStanford UniversityStanfordUSA
  2. 2.Hasso Plattner Institute for Digital EngineeringPotsdamGermany

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