Gender in Young Adult’s Discourses of Drinking and Drunkenness
Bogren offers an outline of the complex and shifting gendered meanings attributed to young adults’ drinking and drunkenness in the period between the 1990s and the present. Focusing on the shifts in meaning brought about by consumer society, post-feminism, and health risk approaches to alcohol, the chapter identifies four key discourses of young adults’ alcohol consumption. These discourses in relation to femininity and masculinity among young adults are examined, using research on the Swedish media as illustrative examples. As well as looking into problematizing and celebratory discourses of drinking, Bogren also draws attention to the relation between drinking, gender, and class. The chapter concludes with a discussion of the tensions and contradictions involved in future research on alcohol, femininity, and masculinity among young adults.
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