The Color Design of Driverless Bus Based on Kansei Engineering

  • Lulu Wu
  • Guodong YinEmail author
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 1026)


The color of the exterior of a vehicle is an important part of the overall aesthetic of the vehicle. From a perceptual point of view, body color is a way for vehicles to express their emotions and communicate with users. In order to improve the acceptance and satisfaction of the driverless bus for all people, this paper intends to take the color design research of driverless bus as an example to establish potential communication between the driverless bus and the users. Based on the theory of Kansei engineering (KE), perceptual terminologies were quantized by using semantic difference method. According to the result of perceptual experiment on Easymile-EZ10, a database of exterior color is established. Moreover, principal component analysis (PCA) is adopted to transfer multiple perceptual terminological variables into optimized integrated variables, and establishing the exterior color design priority of the driverless bus based on important terminologies.


Exterior color Kansei engineering Driverless bus Principal component analysis Perceptual terminologies 


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© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.School of Mechanical EngineeringSoutheast UniversityNanjingChina

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