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Internet and Social Media Marketing

  • Marc J. Kahn
  • Neil Baum
Chapter

Abstract

Sammy joined a five-man orthopedic practice following residency. He had an undergraduate degree in business with extensive knowledge in computer science, as he spent his younger years as an avid video game player and developer. The practice hired a high school student to convert the three-colored practice brochure into an electronic format and the student cut and pasted the document into the free WordPress.com website builder in less than 1 hour. Despite trying to have a presence on social media, the site has remained idle for more than a year. What is Sammy’s next action step regarding social media?

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Marc J. Kahn
    • 1
  • Neil Baum
    • 2
  1. 1.Department of Medicine, Office of Admissions and Student AffairsTulane University School of MedicineNew OrleansUSA
  2. 2.Tulane University School of MedicineNew OrleansUSA

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