Development, Dominance, and Communication

  • Mohan DuttaEmail author
Part of the Palgrave Studies in Communication for Social Change book series (PSCSC)


Chapter  2 explores the thread of communication for social change in the dominant tradition. It explores the interplays of power in the theorization and practices of communication for social change, attending to the meanings that are foregrounded in the reproduction of colonial and capitalist interests. The intertwined relationship between development communication and Cold War politics forms the backdrop within which hegemonic meanings of communication for social change emerge. The active framing of communication for social change in individualized logics of behavior change erases the questions of structural transformation that are central to communication for social change. The chapter wraps up with attention to the logics of the free market that are embedded in social change communication.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.Center for Culture-centered Approach to Research & Evaluation (CARE), School of Communication, Journalism & MarketingMassey UniversityPalmerston NorthNew Zealand

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