We avoid talking about chaos as if every chaos means the end of life as we know it. In fact, most chaos are local and ephemeral and non-fatal. In this chapter I show that chaos may come from something as simple as big firm managers’ appetite for market share. I will also show that chaos may go just as quickly as they come. The theme that runs through my story is that chaos thrives on complexity and similarity. Given that firms are prone to these bodily excesses, chaos is here to stay.