Practice 5: Allowing the Crowd to Play Any Innovation-Enabling Roles They Choose

  • Ann MajchrzakEmail author
  • Arvind Malhotra


In traditional Idea-Sharing crowdsourcing, crowds are told what role to play: they are to be either Ideators (offering Ideas) or Idea Commenters and Refiners (offering comments to help others’ idea be refined). People who don’t have ideas, but just have thoughts, personal experiences, and assumptions about the nature of the problem are left OUT, without a voice. But such people are the bedrock of innovation in crowdsourcing since they provide the creative associations. In unmindcuffed crowds, some participants just offer facts while others just offer creative associations, and others just offer ideas. This allows everyone to have a voice.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.University of Southern CaliforniaLos AngelesUSA
  2. 2.University of North CarolinaChapel HillUSA

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