Practice 2: Crowds Offering a Variety of Types of Knowledge Are More Innovative Than Crowds Suggesting More Ideas
We coded the knowledge traces contributed by the crowds. We were looking for the presence of any of four different types of knowledge shared about the problem description and solutions: facts, examples, paradoxical objectives, and ideas for solving the problem. We found that innovative ideas were NOT preceded by a larger variety of ideas! Instead, innovative ideas were preceded by the crowd posting a greater variety of different knowledge TYPES. Thus, it is not simply diversity of opinions that matter, it is the diversity in how each member frames their knowledge when they are sharing it during the crowdsourcing.
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