Unleashing the Crowd: Overcoming the Managerial Challenges

  • Ann MajchrzakEmail author
  • Arvind Malhotra


This chapter focuses on the major decisions that need to be made by the managers in organizations that sponsor crowds to solve the organization’s wicked problems. Fundamentally, leveraging unmindcuffed crowds requires solving a paradox: how to manage a crowd that prospers when unmanaged. We break this paradox into five specific challenges managers need to overcome to have a successful crowdsourcing event. We offer specific suggestions for overcoming each challenge.


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Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.University of Southern CaliforniaLos AngelesUSA
  2. 2.University of North CarolinaChapel HillUSA

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