Advertisement

Unleashing the Crowd: Overcoming the Managerial Challenges

  • Ann MajchrzakEmail author
  • Arvind Malhotra
Chapter

Abstract

This chapter focuses on the major decisions that need to be made by the managers in organizations that sponsor crowds to solve the organization’s wicked problems. Fundamentally, leveraging unmindcuffed crowds requires solving a paradox: how to manage a crowd that prospers when unmanaged. We break this paradox into five specific challenges managers need to overcome to have a successful crowdsourcing event. We offer specific suggestions for overcoming each challenge.

References

  1. Amabile, T. (1996). Creativity in Context: Update to the Social Psychology of Creativity. Boulder, CO: Westview Press.Google Scholar
  2. Bjelland, O., & Wood, R. (2008). An Inside View of IBM’s “Innovation Jam”. MIT Sloan Management Review, 50(1), 32–40.Google Scholar
  3. Felin, T., & Zenger, T. R. (2011). Information Aggregation, Matching and Radical Market–Hierarchy Hybrids: Implications for the Theory of the Firm. Strategic Organization, 9(2), 163–173.CrossRefGoogle Scholar
  4. Ferguson, D. A. (2010). Global Pulse 2010: Insights and Ideas from Around the World. Washington, DC: United States Agency for International Development.Google Scholar
  5. Jeppesen, L., & Lakhani, K. (2010). Marginality and Problem-Solving Effectiveness in Broadcast Search. Organization Science, 21(5), 1016–1033.CrossRefGoogle Scholar
  6. Sawhney, M., Verona, G., & Prandelli, E. (2005). Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation. Journal of Interactive Marketing, 19(4), 4–17.CrossRefGoogle Scholar
  7. Steiger, D., Matzler, K., Chatterjee, S., & Ladstaetter-Fusseneger, F. (2012). Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues. California Management Review, 54(4), 44–68.CrossRefGoogle Scholar
  8. West, J., & Lakhani, K. (2008). Getting Clear About Communities in Open Innovation. Industry & Innovation, 15(2), 223–231.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2020

Authors and Affiliations

  1. 1.University of Southern CaliforniaLos AngelesUSA
  2. 2.University of North CarolinaChapel HillUSA

Personalised recommendations