Unleashing the Crowd: Overcoming the Managerial Challenges
This chapter focuses on the major decisions that need to be made by the managers in organizations that sponsor crowds to solve the organization’s wicked problems. Fundamentally, leveraging unmindcuffed crowds requires solving a paradox: how to manage a crowd that prospers when unmanaged. We break this paradox into five specific challenges managers need to overcome to have a successful crowdsourcing event. We offer specific suggestions for overcoming each challenge.
- Amabile, T. (1996). Creativity in Context: Update to the Social Psychology of Creativity. Boulder, CO: Westview Press.Google Scholar
- Bjelland, O., & Wood, R. (2008). An Inside View of IBM’s “Innovation Jam”. MIT Sloan Management Review, 50(1), 32–40.Google Scholar
- Ferguson, D. A. (2010). Global Pulse 2010: Insights and Ideas from Around the World. Washington, DC: United States Agency for International Development.Google Scholar