AI Challenge—How Artificial Intelligence Can Be Anchored in a Company

  • Ralf T. KreutzerEmail author
  • Marie Sirrenberg
Part of the Management for Professionals book series (MANAGPROF)


In this chapter you will see that the 3-horizon model provides you with an important tool for checking the status quo of AI use in your company. Based on this you can formulate concrete tasks to initiate activities at horizon-2 and -3 levels in order to identify the strategic potential of Artificial Intelligence for your company. The presented AI maturity map provides you with a very helpful tool to analyse your AI maturity. Beside the AI basics you also focus on fields of application of Artificial Intelligence in your company. The results of the AI maturity map are the starting point for your AI journey. You will find orientation points, clear guidelines and helpful instruments to develop an AI journey for you company. You will see what is necessary to master the challenge successfully.


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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Berlin School of Economics and LawBerlinGermany
  2. 2.Bad WilsnackGermany

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