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Biodigital Influencers: A New Alternative for Fighting Loneliness

  • Marie-Nathalie JauffretEmail author
  • Vanessa Landaverde Kastberg
Chapter

Abstract

Social networks are primarily about developing relationships with friends or with admired people, and sometimes influencers. Recently, companies specialised in computer-generated imagery have started to develop a new type of human-like creations, who are often taken to the level of influencer. Because of their ambiguous identities, they have been named biodigital influencers. Followers connected with them on Instagram experience surprise and doubt, and this can help them to handle loneliness. Through a semantic text analysis of followers’ comments, our findings reveal, among other things, that followers get to express feelings of empathy in the community. Indeed, the stimulus of novelty provokes a positive reinforcement. With their strategy of secrecy, biodigital influencers create and encourage a community of questioning, which keeps the feeling of loneliness among followers at bay.

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  103. @omgdudechill. “she said bi rights wow.” Instagram, March 28, 2019. https://www.instagram.com/p/BuaBF_iBnER/.
  104. @pannathebanana. “I still will never understand.” Instagram, March 28, 2019. https://www.instagram.com/p/BvVJH2eHOMm/.
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  107. @sophia.ruccolo. “I love both of you.” Instagram, February 28, 2019. https://www.instagram.com/p/BuaBF_iBnER/.
  108. @Sophia.ruccolo. “I’m so confused but I love this.” Instagram, March 10, 2019. https://www.instagram.com/p/BuXBlcIhh5z/.
  109. @ttigran. “You look kind of sad.” Instagram, March 28, 2019. https://www.instagram.com/p/BuNUAvUBY2m/.
  110. @t615gt. “You are beautiful.” Instagram, February 21, 2019. https://www.instagram.com/p/BuKpVEKBRMM/.
  111. @21smitel. “I love you.” Instagram, February 22, 2019. https://www.instagram.com/p/Bvm8YWfn-04/.

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Marie-Nathalie Jauffret
    • 1
    Email author
  • Vanessa Landaverde Kastberg
    • 2
  1. 1.International University of MonacoMonacoPrincipality of Monaco
  2. 2.Université Côte d’AzurNiceFrance

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