This chapter presents the evolution of administrative reform as it has been affected by the political and cultural changes in Thailand bureaucracy. Through the creation of an authoritarian military administration as a result of various coup d’états, together with the cultural value of collectivism, Thai rulers have been able to maintain a cultural distance from the country’s citizens, which impedes democratic development. Survey responses were collected from a sample of civil servants, comprised of police officers in Bangkok and its vicinity, and Deputy District Chiefs from all provinces in Thailand. Responses reveal how emotional labor is experienced by them. Results show direct positive effects of emotive capacity on job satisfaction and on personal fulfillment and an inverse relationship between emotive capacity and burnout. There is also a positive relationship between the performance of authentic emotive expression and increased burnout. On the other hand, using emotive pretense to hide how one feels while displaying a task-appropriate emotion is not related to burnout.
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