Advertisement

Down the Rabbit Hole: Social Media, Workplace Collaboration, Millennial Psychological Need Satisfaction and Affective Commitment in Industry 4.0

  • Mohammad Faraz NaimEmail author
  • Helena Bulinska-Stangrecka
Chapter

Abstract

The main purpose of this chapter is to examine the relationship between workplace use of social media, collaboration, psychological need satisfaction and Millennial employees’ affective commitment. Based on a review of extant literature and using social exchange theory, this study develops a conceptual framework to spur affective commitment of Millennials. Different workplace patterns of social media application offer opportunities to enhance collaboration. It can facilitate the fulfilment of employees’ psychological needs, leading to an increased affective commitment. The framework suggests a social media-enabled approach of collaboration to satisfy Millennial employees’ psychological needs, leading to their affective commitment. The framework should be empirically tested in future research. This study contributes to the literature in human resources pertaining to social media as an asset to promote collaboration and develops a linkage between social media and Millennial employees’ affective commitment via psychological need satisfaction.

Keywords

Social media Millennials Collaboration Psychological needs Affective commitment 

References

  1. Allen, N. J., & Meyer, J. P. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology, 63(1), 1–18.CrossRefGoogle Scholar
  2. Ashforth, B. E., & Mael, F. (1989). Social identity theory and the organization. The Academy of Management Review, 14(1), 20–39.CrossRefGoogle Scholar
  3. Barr, C. (2016). Who are Generation Z? The latest data on today’s teens. WWW document. Available at: https://www.theguardian.com/lifeandstyle/2016/dec/10/generation-z-latest-data-teens. Accessed January 26, 2019.
  4. Bhatnagar, J. (2007). Talent management strategy of employee engagement in Indian ITES employees: Key to retention. Employee Relations, 29(6), 640–663.CrossRefGoogle Scholar
  5. Black, A. (2010). Gen Y: Who they are and how they learn. Educational Horizons, 88(2), 92–101.Google Scholar
  6. Bolton, R. N., Parasuraman, A., Hoefnagels, A., Migchels, N., Kabadayi, S., Gruber, T., et al. (2013). Understanding Generation Y and their use of social media: A review and research agenda. Journal of Service Management, 24(3), 245–267.CrossRefGoogle Scholar
  7. Cennamo, L., & Gardner, D. (2008). Generational differences in work values, outcomes and person-organisation values fit. Journal of Managerial Psychology, 23(8), 891–906.CrossRefGoogle Scholar
  8. Cross, R., & Parker, A. (2004). The hidden power of social networks. Boston, MA: Harvard Business School Press.Google Scholar
  9. Deloitte. (2018). Deloitte millennial survey. Available at: https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-2018-millennial-survey-report.pdf. Accessed January 28, 2019.
  10. Dery, K., & Hafermalz, E. (2016). Seeing is belonging: Remote working, identity and staying connected. In The impact of ICT on work (pp. 109–126).Google Scholar
  11. De Vreede, G. J., Antunes, P., Vassileva, J., Gerosa, M. A., & Wu, K. (2016). Collaboration technology in teams and organizations: Introduction to the special issue. Information Systems Frontiers, 18(1), 1–6.CrossRefGoogle Scholar
  12. Di Gangi, P. M., & Wasko, M. M. (2016). Social media engagement theory: Exploring the influence of user engagement on social media usage. Journal of Organizational and End User Computing (JOEUC), 28(2), 53–73.CrossRefGoogle Scholar
  13. Emerson, R. M. (1976). Social exchange theory. Annual Review of Sociology, 2, 335–362.CrossRefGoogle Scholar
  14. Eren, E., & Vardarlier, P. (2013). Social media’s role in developing an employees sense of belonging in the work place as an HRM strategy. Procedia - Social and Behavioral Sciences, 99, 852–860.Google Scholar
  15. Fazio, J., Gong, B., Sims, R., & Yurova, Y. (2017). The role of affective commitment in the relationship between social support and turnover intention. Management Decision, 55(3), 512–525.CrossRefGoogle Scholar
  16. Fishman, A. (2016). How generational differences will impact America’s aging workforce: Strategies for dealing with aging Millennials, Generation X, and Baby Boomers. Strategic HR Review, 15(6), 250–257.CrossRefGoogle Scholar
  17. Franchi, E., Poggi, A., & Tomaiuolo, M. (2016). Social media for online collaboration in firms and organizations. International Journal of Information System Modeling and Design, 7(1), 18–31.CrossRefGoogle Scholar
  18. Gilbert, J. (2011). The Millennials: A new generation of employees, a new set of engagement policies The Workplace. Available at: http://iveybusinessjournal.com/topics/the-workplace/the-PGenY-a-new-generation-of-employees-a-new-set-of-engagement-policies. Accessed December 31, 2018.
  19. Glass, A. (2007). Understanding generational differences for competitive success. Industrial and Commercial Training, 39(2), 98–103.CrossRefGoogle Scholar
  20. Hadžiahmetović, N., & Dinc, M. S. (2017). The mediating role of affective commitment in the organizational rewards—Organizational performance relationship. International Journal of Human Resource Studies, 7(3), 105–130.CrossRefGoogle Scholar
  21. Howaldt, J., Kopp, R., & Schultze, J. (2017). Why Industrie 4.0 needs workplace innovation—A critical essay about the German debate on advanced manufacturing. In Workplace innovation (pp. 45–60). Springer, Cham.Google Scholar
  22. Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.CrossRefGoogle Scholar
  23. Khaleel, M., Chelliah, S., Khalid, J., Jamil, M., & Manzoor, F. (2016). Employee engagement as an outcome of friendship at workplace: Moderating role of job embeddedness. International Journal of Academic Research in Business and Social Sciences, 6(6), 1–6.CrossRefGoogle Scholar
  24. Kluemper, D. H., Mitra, A., & Wang, S. (2016). Social media use in HRM. In M. R. Buckley, J. R. B. Halbesleben, & A. R. Wheeler (Eds.), Research in personnel and human resource management edition (Vol. 34, pp. 153–207).Google Scholar
  25. Koçak, Ö., & Puranam, P. (2018). Designing a culture of collaboration: When changing beliefs is (not) enough. In J. Joseph, O. Baumann, R. Burton, & K. Srikanth (Eds.), Organization design. Advances in strategic management (Vol. 40, pp. 27–52). Emerald Publishing Limited.Google Scholar
  26. Krishnamurthy, S., & Dou, W. (2008). Advertising with user-generated content: A frameworkand research agenda. Journal of Interactive Marketing, 8(2), 1–7.Google Scholar
  27. Lasi, H., Fettke, P., Kemper, H. G., Feld, T., & Hoffmann, M. (2014). Industry 4.0. Business & Information Systems Engineering, 6(4), 239–242.Google Scholar
  28. Martin, C. A. (2005). From high maintenance to high productivity: What managers need to know about Generation Y. Industrial and Commercial Training, 37(1), 39–44.CrossRefGoogle Scholar
  29. Mercurio, Z. A. (2015). Affective commitment as a core essence of organizational commitment: An integrative literature review. Human Resource Development Review, 14(4), 389–414.CrossRefGoogle Scholar
  30. Meyer, J. P., & Gagnè, M. (2008). Employee engagement from a self-determination theory perspective. Industrial and Organisational Psychology, 1(1), 60–62.CrossRefGoogle Scholar
  31. Montes, J. (2017). Millennial workforce: Cracking the code to Generation Y in your company. USA: Lulu Publishing Services.Google Scholar
  32. Moore, K., Jones, C., & Frazier, R. S. (2017). Engineering education for generation Z. American Journal of Engineering Education, 8(2), 111–126.Google Scholar
  33. Moqbel, M., Nevo, S., & Kock, N. (2013). Organizational members’ use of social networking sites and job performance: An exploratory study. Information Technology & People, 26(3), 240–264.CrossRefGoogle Scholar
  34. Mueller, J., Della Peruta, M. R., & Del Giudice, M. (2014). Social media platforms and technology education: Facebook on the way to graduate school. International Journal of Technology Management, 66(4), 358–370.CrossRefGoogle Scholar
  35. Naim, M. F., & Lenka, U. (2016). Knowledge sharing as an intervention for Gen Y employees’ intention to stay. Industrial and Commercial Training, 48(3), 142–148.CrossRefGoogle Scholar
  36. Naim, M. F., & Lenka, U. (2017a). Investigating the impact of social media on Gen Y employees’ engagement: An Indian perspective. International Journal of Human Capital and Information Technology Professionals, 8(3), 29–48.CrossRefGoogle Scholar
  37. Naim, M. F., & Lenka, U. (2017b). How does mentoring contribute to Gen Y employees’ intention to stay? An Indian perspective. Europe’s Journal of Psychology, 13(2), 314–335.PubMedPubMedCentralCrossRefGoogle Scholar
  38. Naim, M. F., & Lenka, U. (2017c). The impact of social media and collaboration on Gen Y employees’ engagement. International Journal of development issues, 16(3), 289–299.CrossRefGoogle Scholar
  39. Naim, M. F., & Lenka, U. (2017d). Development and retention of Generation Y employees: A conceptual framework. Employee Relations, 40(2), 433–455.CrossRefGoogle Scholar
  40. Naim, M. F., & Lenka, U. (2017e). The impact of social media and collaboration on Gen Y employees’ engagement. International Journal of Development Issues, 16(3), 289–299.Google Scholar
  41. Nelson, S. A. (2012). Affective commitment of generational cohorts of Brazilian nurses. International Journal of Manpower, 33(7), 804–821.CrossRefGoogle Scholar
  42. Nielsen. (2015). How collaboration drives innovation success. http://innovation.nielsen.com/how-collaboration-drives-innovation-success. Accessed January 28, 2019.
  43. Nisar, T. M., Prabhakar, G., & Strakova, L. (2019). Social media information benefits, knowledge management and smart organizations. Journal of Business Research, 94, 264–272.CrossRefGoogle Scholar
  44. Pavlíček, A., & Novák, R. (2018). Social media and industry 4:0—Human resources in the age of LinkedIn. Paper presented at the IDIMT 2018: Strategic Modeling in Management, Economy and Society—26th Interdisciplinary Information Management Talks (pp. 199–209).Google Scholar
  45. Polenske, K. (2004). Competition, collaboration and cooperation: An uneasy triangle in networks of firms and regions. Regional Studies, 38(9), 1029–1043.CrossRefGoogle Scholar
  46. Prensky, M. (2001). Digital natives, digital immigrants part 1. On the Horizon, 9(5), 1–6.CrossRefGoogle Scholar
  47. Rank, O. N. (2008). Formal structures and informal networks: Structural analysis in organizations. Scandinavian Journal of Management, 24(2), 145–161.CrossRefGoogle Scholar
  48. Rhoades, L., Eisenberger, R., & Armeli, S. (2001). Affective commitment to the organization: The contribution of perceived organizational support. Journal of Applied Psychology, 86(5), 825–836.PubMedCrossRefGoogle Scholar
  49. Ribeiro, N., Gomes, D., & Kurian, S. (2018). Authentic leadership and performance: The mediating role of employees’ affective commitment. Social Responsibility Journal, 14(1), 213–225.CrossRefGoogle Scholar
  50. Roblek, V., Mesko, M., Dimovski, V., & Peterlin, J. (2018). Smart technologies as social innovation and complex social issues of the Z generation. Kybernetes, 48(1), 91–107.CrossRefGoogle Scholar
  51. Shahid, M. S. (2018). The rise of the digital society, generation Z, and management challenges in the 21st century: A review essay. Annals of Social Sciences Management studies, 1(1), 555551.Google Scholar
  52. Shanahan, T., Tran, T. P., & Taylor, E. C. (2019). Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality. Journal of Retailing and Consumer Services, 47, 57–65.CrossRefGoogle Scholar
  53. Sivathanu, B., & Pillai, R. (2018). Smart HR 4.0—How industry 4.0 is disrupting HR. Human Resource Management International Digest, 26(4), 7–11.Google Scholar
  54. Tajfel, H., & Turner, J. C. (1986). The social identity theory of inter-group behavior. In S. Worchel & W. G. Austin (Eds.), Psychology of Intergroup Relations (pp. 7–24). Chicago, IL: Nelson-Hall.Google Scholar
  55. Tapscott, D., & Williams, A. D. (2006). WIKINOMICS How mass collaboration changes everything. USA: Janson Text with Daily News.Google Scholar
  56. Turner, A. (2015). Generation Z: Technology and social interest. The Journal of Individual Psychology, 71(2), 103–113.CrossRefGoogle Scholar
  57. Vallone, D., Smith, A., Kenney, T., Greenberg, M., Hair, E., Cantrell, J., et al. (2016). Agents of social change: A model for targeting and engaging generation Z across platforms: How a nonprofit rebuilt an advertising campaign to curb smoking by teens and young adults. Journal of Advertising Research, 56(4), 414–425.CrossRefGoogle Scholar
  58. Vernuccio, M., Pagani, M., Barbarossa, C., &Pastore, A. (2015). Antecedents of brand love in online network based communities. A social identity perspective. Journal of Product & Brand Management, 24(7), 706–719.Google Scholar
  59. Vygotsky, L. (1978). Mind in society: The development of higher psychological processes. Cambridge: Harvard University.Google Scholar
  60. Zaffar, F. O., & Ghazawneh, A. (2012). Knowledge sharing and collaboration through social media—The case of IBM. In Proceedings of the 7th Mediterranean Conference on Information Systems, MCIS.Google Scholar
  61. Zhang, Y., Sun, J., Yang, Z., & Wang, Y. (2018). Mobile social media in inter-organizational projects: Aligning tool, task and team for virtual collaboration effectiveness. International Journal of Project Management, 36(8), 1096–1108.CrossRefGoogle Scholar

Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  • Mohammad Faraz Naim
    • 1
    Email author
  • Helena Bulinska-Stangrecka
    • 2
  1. 1.BITS PilaniPilaniIndia
  2. 2.Warsaw University of TechnologyWarsawPoland

Personalised recommendations