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The Importance of App Store Optimization (ASO) for Hospitality Applications

  • Juana María Padilla-Piernas
  • María Concepción Parra-MeroñoEmail author
  • Miguel Ángel Beltrán-Bueno
Chapter
Part of the Advances in Theory and Practice of Emerging Markets book series (ATPEM)

Abstract

We have recently witnessed a digital revolution, which, due to the advent of the Internet and the development of mobile devices, has changed the way the hotel product is promoted, sold and distributed. Mobile applications enable a greater proximity between the users and the hotel chains, since you can only access them if you have previously been a guest at the hotel. Efficient app management can improve user loyalty to the brand. Therefore, any digital strategy that is carried out should consider what factors to implement to optimize the positioning of apps in a highly competitive universe.

This project aims to make known what factors whether internal or external, should be implemented to gain visibility in apps stores. The outcome of this project is to suggest hotels (owners/developers) what features need to be implemented to improve their visibility and, at the same time, provide researchers with more information on a new subject.

Keywords

App store optimization Android iOS 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  • Juana María Padilla-Piernas
    • 1
  • María Concepción Parra-Meroño
    • 1
    Email author
  • Miguel Ángel Beltrán-Bueno
    • 1
  1. 1.San Antonio Catholic University (UCAM), Avenida Los Jerónimos s/nGuadalupe (Murcia)Spain

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