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Integrating Netnographic Analysis and Text Mining for Assessing Satisfaction of Travellers Visiting to India - A Review of Literature

  • Dashrath ManeEmail author
  • Divya Bhatnagar
Conference paper
Part of the Learning and Analytics in Intelligent Systems book series (LAIS, volume 3)

Abstract

This paper aims to understand and apply an integrated method combining Netnography with text mining to measure or assess the satisfaction/dissatisfaction of consumers using online travel services in India. Study helps us to understand satisfaction and dissatisfaction of consumers with the help of text mining and travel related online ratings from review website, social platforms, various related blogs etc. in India. Considering the growth and popularity of E-commerce in tourism Industry in India, it is possible to have an integration of both this aspect together, which can integrate features of text mining and netnography together in providing benefits to consumers and travel companies in India.

Keywords

E-commerce Netnography Tourism Text mining RapidMiner Traveller 

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Copyright information

© Springer Nature Switzerland AG 2020

Authors and Affiliations

  1. 1.Sir Padampat Singhania UniversityUdaipurIndia

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