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Stakeholder Influence on Decision Making: From e-Movements (#metoo) to Corporate Social Responsibility Policy

  • Andrée Marie López-Fernández
Chapter

Abstract

Firms that report engagement in corporate social responsibility strive for both business and social growth and development by being proactive in tending to stakeholders’ needs and wants. In the midst of the #metoo movement, organizations around the world are confronted with the challenge of addressing current and potential stakeholders’ online and offline demands to do the right thing, as well as maintain their right to operate. The question, then, is how does stakeholder voice via social networking sites influence organizational decision making? This study contributes to the understanding of stakeholders’ role in the development of organizations’ standards and policies, by exploring the legitimacy of organizations’ engagement in corporate social responsibility in the midst of the #metoo movement.

Keywords

Stakeholder Social networking sites #metoo movement Virality Corporate social responsibility Corporate policy 

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Authors and Affiliations

  • Andrée Marie López-Fernández
    • 1
  1. 1.Universidad PanamericanaMexico CityMexico

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