The Book Between Media Convergence, Media Specificity, and Diverse Reading Communities in Present-Day US Culture

  • Christoph Bläsi
Part of the New Directions in Book History book series (NDBH)


Drawing on empirical studies and statistical analyses of how digitization has restructured the American publishing industry during the last decade, Christoph Bläsi considers the book’s current position in media culture from the perspective of book studies. He surveys the latest research on the development of print book production, on the market competition between printed books and e-books, and on the differences between screen and print reading. Noting that communication practices and circuits of book value creation have changed in the wake of digitization, Bläsi also highlights the significant function that print books possess in the contemporary media ecology—both as part of transmedia storytelling franchises and as a unique media format that a rising number of small publishers, independent bookstores, and readers cherish.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Christoph Bläsi
    • 1
  1. 1.Johannes Gutenberg University MainzMainzGermany

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