Effects of Conscientiousness on Users’ Eye-Movement Behaviour with Recommender Interfaces

  • Lin Zhang
  • Heshan LiuEmail author
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 11588)


Organisation-based recommender interfaces (ORGs) have drawn attention from both the academia and the industry as they allow users to determine their preferences for product attributes. Considering that users’ personality traits may deeply influence their shopping behaviour, we performed an eye-tracking lab experiment to compare two types of recommender interfaces, namely the classified evaluation ORG and the non-classified evaluation list. The results showed that highly conscientious users paid significantly more attention to ORG, evaluated slightly more products, and placed more fixations on each product in the ORG. Whereas, low conscientiousness users exhibited more fixations on the LIST interface. Hence, the empirical findings suggest that users with different personalities adapted their visual searching behaviour to the change in the recommendation presentation.


Recommender interface Conscientiousness of personality traits Eye-tracking experiment User experience 



This research work was supported by the Fundamental Research Funds of Shandong University, China. We thank all participants who took part in our experiments and teachers and friends who support us.


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© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Mechanical Engineering SchoolShandong UniversityJinanChina

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