Modelling Vision: A Semeiotic Approach to Algorithmic Images

  • Stephanie Schneider


With this chapter, I aim to exemplify recent developments in computer imaging and study their impact on our visual consciousness by applying Charles S. Peirce’s method of Semeiotic. Digital technologies have shifted the focus from representation to simulation and allowed for a dissociation of images and their related objects. This shift results in a higher level of abstraction in all communication processes that exposes the individual to the risk of being exploited (cf. Bisanz, Die Überwindung des Ikonischen. Kulturwissenschaftliche Perspektiven der Bildwissenschaft. Bielefeld: Transcript Verlag, 2010). On the other hand, digital technologies could also be seen as a way of representing the highly relational structure of personal and cultural identity formation.


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Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Stephanie Schneider
    • 1
  1. 1.Leuphana Universität LüneburgLüneburgGermany

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