Hybrid Artificial Intelligence B2B2C Business Application – Online Travel Services

  • Eric Kin Wai LauEmail author
  • Abel Zhao
  • Anthony Ko
Conference paper
Part of the Communications in Computer and Information Science book series (CCIS, volume 1027)


Expert systems are commonly used artificial intelligence AI applications in business. They aim to solve complex problems with expert-level knowledge and rule-based techniques. However, a narrowly defined scope and existing structured knowledge base are necessary for an expert system. The case study concerns the deployment of a hybrid AI model in a business application that tries to overcome the limitations of a predefined domain of knowledge stored in the expert system. In addition to the data set or the algorithm, the case illustrates the successful use of a hybrid AI application as an effective business solution in B2B2C industries.


Hybrid artificial intelligence B2B2C Expert system 


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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.Lee Shau Kee School of Business and AdministrationThe Open University of Hong KongKowloonHong Kong
  2. 2.TravelFlanHong KongChina

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