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Reframing the Relationship Between Profit and Sustainability in Corporate Australia: A Look at the Current Approach and Emerging Solutions

  • Ashleigh GayEmail author
Chapter
Part of the CSR, Sustainability, Ethics & Governance book series (CSEG)

Abstract

Conventional models of sustainability in corporate Australia are not driving the level of change required to achieve a sustainable future. They ignore, or are at tension with, the key measure of business success which is to generate a profit. However, by using profit as a tool to create a sustainable future, we can reframe the relationship between business and sustainable development from one that is based on a trade-off to one that is mutually beneficial for business, society and the natural environment.

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Copyright information

© Springer Nature Switzerland AG 2019

Authors and Affiliations

  1. 1.LondonUK

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