Advertisement

Consumer Attention: Corporeality, Surveillance and the Attention Enclosure

  • Rachel Huber
Chapter

Abstract

As digital space refracts human movement, rendering ephemeral actions in time and space into traceable GPS-monitored data flows, movement has become fetishized, visualized and subjected to new forms of surveillance. Thanks to GPS-enabled devices, smartphone applications and movement trackers, brands are engaging in the surveillance of consumers, with many individuals inviting brands to track their movements. By examining brand interventions in digital surveillance, this study uncovers the impact of self-quantification on individuals and suggests new ways to think about attention and consumer movement. By examining how brands mediate space and movement via brand experiences and pop-up activations, this study exposes the blurring of digital and material space to explore how the firewalls of online space are transposed onto material and physical space.

Keywords

Algorithmic power Attention Flâneur Brand experiences 

References

  1. Andrejevic, Mark. 2007. ISpy: Surveillance and Power in the Interactive Era. Lawrence: University Press of Kansas.Google Scholar
  2. Arvidsson, Adam. 2006. Brands: Meaning and Value in Media Culture. London: Routledge.CrossRefGoogle Scholar
  3. Bauman, Zygmunt. 2007. Liquid Times: Living in an Age of Uncertainty. Cambridge: Polity Press. Kindle.Google Scholar
  4. Bauman, Zygmunt, and David Lyon. 2013. Liquid Surveillance: A Conversation. Cambridge: Polity Press. Kindle.Google Scholar
  5. Beer, David. 2013. Popular Culture and New Media: The Politics of Circulation. Basingstoke: Palgrave Macmillan. Kindle.Google Scholar
  6. Benjamin, Walter. 2006. The Writer of Modern Life: Essays on Charles Baudelaire. Cambridge, MA: Harvard University Press.Google Scholar
  7. Bourdieu, Pierre. 1984. Distinction: A Social Critique of the Judgment of Taste. Cambridge, MA: Harvard University Press.Google Scholar
  8. Bucher, Taina. 2018. If…Then Algorithmic Power and Politics. New York: Oxford University Press.Google Scholar
  9. Buolamwini, Joy. 2016. How I’m Fighting Bias in Algorithms. Lecture. https://www.ted.com/talks/joy_buolamwini_how_i_m_fighting_bias_in_algorithms
  10. Burchell, Graham, Arnold Davidson, and Michel Foucault. 2008. The Birth of Biopolitics: Lectures at Collège de France, 1978–1979. New York: Palgrave Macmillan.Google Scholar
  11. Carr, Nicholas. 2008. The Big Switch: Rewiring the World, from Edison to Google. New York: W.W. Norton & Co.Google Scholar
  12. ———. 2011. The Shallows: What the Internet Is Doing to Our Brains. New York: W.W. Norton. Kindle.Google Scholar
  13. Davenport, Thomas, and John Beck. 2000. Getting the Attention You Need. Harvard Business Review, September–October.Google Scholar
  14. Eubanks, Virginia. 2018. Automating Inequality: How High-Tech Tools, Profile, Police and Punish the Poor. New York: St Martin’s Press.Google Scholar
  15. Featherstone, Mike. 2007. Consumer Culture and Postmodernism. 2nd ed. Los Angeles: SAGE Publications.Google Scholar
  16. Heidegger, Martin. 1977. Basic Writings: From Being and Time (1927) to The Task of Thinking (1964). New York: Harper & Row.Google Scholar
  17. Lanier, Jaron. 2018. Ten Arguments for Deleting Your Social Media Accounts Right Now. New York: Henry Holt and Company.Google Scholar
  18. Lipovetsky, Giles. 1994. The Empire of Fashion: Dressing Modern Democracy. Princeton: Princeton University Press.Google Scholar
  19. Lovink, Geert. 2011. Networks Without a Cause, a Critique of Social Media. London: Polity Press.Google Scholar
  20. Marcuse, Herbert. 1964. One-Dimensional Man; Studies in the Ideology of Advanced Industrial Society. Boston: Beacon Press.Google Scholar
  21. O’Neil, Cathy. 2018. Weapons of Math Destruction. London: Penguin Books.Google Scholar
  22. Pasquale, Frank. 2015. The Black Box Society. Cambridge, MA: Harvard University Press.CrossRefGoogle Scholar
  23. Ritzer, George. 2004. The McDonaldization of Society. Revised New Century Edition. Thousand Oaks: Pine Forge Press.Google Scholar
  24. Sennett, Richard. 2006. The Culture of the New Capitalism. New Haven: Yale University Press.Google Scholar
  25. Turkle, Sherry. 1995. Life on the Screen: Identity in the Age of the Internet. New York: Simon & Shuster. Kindle.Google Scholar
  26. ———. 2016. Reclaiming Conversation the Power of Talk in a Digital Age. New York: Penguin Books.Google Scholar
  27. Umoja-Noble, Safiya. 2018. Algorithms of Oppression, How Search Engines Reinforce Racism. New York: New York University Press.CrossRefGoogle Scholar
  28. Vaidhyanathan, Siva. 2011. The Googlization of Everything: (And Why We Should Worry). Berkeley: University of California Press. Kindle.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  • Rachel Huber
    • 1
  1. 1.Independent ResearcherSan DiegoUSA

Personalised recommendations